Social media is an effective communicative tool that allows us to keep track of our friends, family, and even worldly events. But it is important to remember that more and more people are turning to social media for other information as well. While keeping up with a high school classmate is all well and good, social media can also be utilized as a powerful research tool.
If someone is interested in purchasing a product or service, they may be inclined to search for businesses that match their query on Facebook, Twitter, or other social media platforms. Your brand’s social media account should give potential buyers an overview of what you have to offer. Being on social media also provides transparency when past buyers leave feedback about your brand.
Of course, just having a social media account for your brand isn’t enough. It requires a lot of work and engagement in order to get any results. If done well, your brand’s social media account can be used as a catalyst to reach a broader audience, resulting in higher traffic and sales. Here are 3 things to consider when building your social media presence.
Social Media Platforms
Identifying which social media platforms you would like to use can be a difficult task. If you are already familiar with a certain platform, use it. You are more likely to succeed if you already know the site’s mechanics. It is important to keep 1-3 accounts for your brand, otherwise, you could become overwhelmed. Keep a posting schedule to help keep track of your posts and avoid becoming inactive.
Social Media Marketing
Depending on what platform you use, you may have the option to purchase extra exposure, meaning you can reach more users very quickly. This is definitely recommended for Facebook pages. With great content, you could build a decent following on Twitter without spending a dime. Utilize SEO, hashtags, and high-quality images to further your account’s reach and uphold a professional appearance.
It is important to remember not to bombard your followers with run-of-the-mill advertisements. Build a connection with them by keeping them updated on recent projects and other interesting developments. Don’t be afraid to chime in on trending topics every now and again. As long as you stay uncontroversial, your audience will enjoy your presence as an actual person.
Chris Burch is a venture capitalist and founder of Burch Creative Capital.